Mood Board for the Brand...

So my first day at work and my first task is to create a mood board indicating "What do I think the brand's about ?" So I tried to create a mix media kind of mood board_clicking pictures of the work going around, some existing photoshoots from instagram and tried illustrating.

Here is my attempt..

Mood board

Mood Board_2

Mood Board_3

If I had to describe the brand in three words, I would say:

1. Minimalistic

2. Sustainable

3. Liberating

The brand's about creating silhouettes that make women feel bold and sexy. They have a wide range from contemporary Indian silhouettes to Modern pret. The idea behind their design is to help a woman achieve her true form.